Tommy was approached by Microsoft to design and illustrate signage for a high energy interior gaming space located inside a Foot Locker store. This was one of the first times the two brands have collaborated together.
The artwork was an extension of Xbox’s current golden sofa marketing campaign. Therefore needed to revolve around the golden sofa as an inclusive hub for gaming adventures, whilst incorporating aspects of the Foot Locker brand.
A huge thank you to MI.AI brand partnerships for project managing and Nicholas Alexander for the interior installation.